How to Avoid a Google Penalty: the Definite Guide for PT Websites

It’s a webmaster’s worst nightmare. You wake up one day, check your analytics, and notice that your traffic is plummeting. What happened? Google penalties usually strike out of the blue. You thought you were doing everything correctly, respecting Google’s guidelines when an unexpected algorithm update takes you by surprise. When that happens, you can lose up to 20 of them are submitting a reconsideration request to recover their ...
Posted on 2017-07-01

From Zero to Million: How to Start a PT Blog When You Have NO Audience

A lot of physical therapy clinic managers say “We’ll use content marketing for free exposure.” While that’s technically true, it’s incredibly difficult. Building a blog from the ground up is hard work. Even if you are an established physical therapy clinic, getting traffic to your new blog isn’t easy. Converting that traffic into prospective patients is even harder. You have to have talent. You have to experiment and constantly tweak your strategy. There&r...
Posted on 2017-06-29

Crucial Web Metrics Every PT Clinic Should Track to Measure Customer Satisfaction

Photo: Your customers are the life and blood of your physical therapy clinic. Therefore, the relationship you nurture with them can make or break the success of your clinic. If your patients aren’t finding your services helpful or see any value in them, then they’ll stop paying for them. What’s worse is that they’re likely to choose your competitors over you, looking for the value you couldn’t offer to ...
Posted on 2017-05-29

5 Content Marketing Frameworks to Jumpstart Your PT Clinic’s Web Traffic

Photo: Most of the old-school marketing techniques bring short-term gains. A TV ad, for example, might bring in new patients for a few months, but it will eventually grow old, and you’ll have to create a new one and buy new ad space to maintain the influx. A direct mail campaign might convert a handful of prospective patients, but once you send it, you’ll have to come up with a new design for the next batch. Not that’s anything wro...
Posted on 2017-05-24

Psychological Principles to Boost Your PT Landing Page Conversions

Photo: We pride ourselves on being rational creatures. We like to think that we make decisions based on careful observations and logical connections. The reality, however, couldn’t be further from the truth. The human mind is the most complex system ever known to men. But, one thing is for sure: it’s not logical. In fact, multiple neuro-marketing studies have shown that the limbic system governs our decision-making process. ...
Posted on 2017-04-20
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